Generosity is rarely just about money. It’s about values, relationships, and the legacy someone wants to leave behind.
That’s where I spend my time.
My name is Ryan Klund, and I work with individuals, families, and advisors to help turn generosity into something intentional and lasting. Through my role at the National Christian Foundation in Wisconsin, I help people navigate charitable giving in a way that aligns with both their financial picture and their deeper convictions.
Most people want to be generous. Fewer have a clear plan.
I help bridge that gap.
That might mean simplifying complex giving strategies, working through gifts of appreciated assets, or helping someone think through how their resources can create long-term impact. Often, it’s just asking better questions and creating space for clarity.
Before this, I spent years in marketing and communication, learning how to tell stories that connect and move people to action. That experience still shows up in my work today, just in a different way.
Now, instead of campaigns, I focus on conversations.
Instead of metrics, I focus on impact.
And instead of telling stories, I get to be part of them.