About Ryan Klund.

I didn’t start my career thinking I’d be working in generosity.

For years, my work was centered around marketing, communication, and storytelling. I learned how to capture attention, how to move people to action, and how to communicate something in a way that actually connects. That experience shaped how I see the world.

But over time, I started to realize something.

The most meaningful conversations weren’t about campaigns or content. They were about purpose. About what people actually care about. About what they want their life to stand for.

That shift is what led me to the National Christian Foundation.

Today, I work with individuals, families, and advisors to help them think more clearly about generosity. Not just how to give, but why, when, and toward what kind of impact.

Some of those conversations are highly practical. Structuring a gift. Navigating non-cash assets. Thinking through tax implications alongside a CPA or advisor.

But the best conversations go deeper than that.

They’re about alignment.

About making sure someone’s resources reflect what they actually believe. About removing friction so generosity becomes something natural, not complicated. About helping people give in a way that is thoughtful, strategic, and lasting.

I don’t see myself as a salesperson, and I’m not here to push a specific outcome.

I ask questions. I listen. I help people process decisions that matter.

My background in storytelling still shows up, just differently now. Every person, every family, every situation has a story. And generosity, at its best, becomes part of that story in a meaningful way.

Outside of work, my wife Lieren and I are building a life in the Milwaukee area. We spend a lot of time working on our home, staying active, and enjoying time with our dogs, Ralph and Lottie.

At the end of the day, I care about doing work that is honest, useful, and rooted in something deeper than just results.

That’s what this is for me.